Sustainable style pioneer Amy Powney has stepped away from her position as artistic director at Mom of Pearl to launch a brand new enterprise AKYN.
Powney started working at Mom of Pearl in 2006 and went on to take up the position of artistic director, the place she made a status for herself and the model as leaders in aware style. The model stood out by combining elevated design with sustainable, top quality manufacturing and accessible pricing.
The brand new enterprise, arriving in late Spring, has been introduced at this time with Powney named as associate and artistic director. The transfer to determine AKYN will allow Powney to “use her voice and experience on a wider scale, creating deeper impression and striving for continued and significant change inside the business,” a press release mentioned.
Powney was introduced up on a farm “off grid” in rural Lancashire and she or he has mentioned that her household’s lack of materialism knowledgeable her strategy to style. She studied for a level in style at Kingston College, beginning in 2002, and joined Mom of Pearl upon graduating in 2006. She stood down in December of final yr.
The model was as soon as an everyday fixture at London Trend Week and was the recipient of the BFC / Vogue Designer Trend in 2017. It has been stocked by among the greatest identified retailers worldwide, together with Web-A-Porter, Harrods, Goop and Neiman Marcus.Â
In 2023 Powney made waves together with her celebrated movie Trend Reimagined, which documented her mission to create a sustainable assortment from subject to completed garment and rework the way in which we interact with style, She additionally delivered a Ted Discuss in 2024 entitled The way to Repair Trend and Defend the Planet and she or he sits on the board for sustainability for Copenhagen Trend Week.
AKYN is described a “purpose-driven model grounded in elevated design and sustainability”. It’s set to be unveiled in Could of this yr.
Principal picture: Amy Powney by Trish Ward.
