John Lewis is about to associate with dozens of recent manufacturers, together with a Harry Types-backed trend label, because it seeks to sharpen its fashion credentials.
The British division retailer is working with 49 new manufacturers for its spring and summer season 2025 assortment, as a part of efforts to revive clothes gross sales.
It stated the selection of recent labels additionally displays a buyer shift in the direction of “extra thrilling” menswear traces.
John Lewis’s Style Director, Rachel Morgans, stated the manufacturers and merchandise ought to make prospects “sit up and take discover”.
It comes after the retailer, which runs 34 malls throughout the UK, reported weaker gross sales from its trend arm within the first half of the most recent monetary 12 months, because it blamed stress on prospects’ budgets.
Nevertheless, rivals NEXT and Marks & Spencer have revealed stronger commerce in clothes in latest months.
John Lewis stated the launch of recent designers is a part of an effort “to modernise its provide” below lately appointed boss Peter Ruis.
The brand new manufacturers embody SS Daley, based by London-based designer Steven Stokey-Daley.
Harry Types in Steven Stokey-Daley’s SS Daley trend label final 12 months (Ian West/PA)
Types invested within the label final 12 months after the designer was requested to decorate the previous One Path star for the video for his track Golden.
Different new additions embody Scandi manufacturers NN07, a favorite of actor Jeremy Allen Scott, and Norse Tasks.
Following the brand new launches, John Lewis will promote round 350 trend manufacturers, alongside its own-label ranges.
The retailer can also be increasing ranges from current label with unique traces from Barbour, Gant and Ralph Lauren’s “Polo Bear” assortment.
Morgans stated: “Our trend vary definitely isn’t ‘because it was’ – we’ve nonetheless bought the standard that folks worth however are introducing sharper designs from thrilling new designers, which can make our prospects sit up and take discover.
“Designs from the likes of SS Daley are the varieties of items that make individuals cease and ask ‘The place did you get that?’”
