Frasers Group has signed take care of fellow retail conglomerate GMG to deliver British sportswear retailer Sports activities Direct to the MENA area because it continues formidable enlargement plans.
The ten-year strategic retail partnership, which plans to “disrupt the retail sports activities panorama” is a part of GMG’s strategic imaginative and prescient to be the primary sports activities participant throughout all markets it operates in.
GMG is a worldwide retailer, distributor and producer of sport, life-style, well being and wonder manufacturers. The corporate has a robust presence within the Gulf, North Africa and Southeast Asia, the place it’s a distributor and operator of Nike shops in addition to its home-grown multi-brand sports activities retailer, Solar & Sand Sports activities.
The brand new partnership will see Frasers Group increase within the Gulf and Egypt, concentrating on 50 new Sports activities Direct retailer openings within the area over the following 5 years. The primary yr of the partnership will see the primary 5 shops come to life.
Michael Murray, CEO of Frasers Group, stated: “GMG is an unrivalled retailer within the area, working and distributing an unbelievable portfolio of world manufacturers in markets the place we see actual progress potential, notably in sports activities and life-style. By leveraging GMG’s scale, deep retail experience and market data, our partnership will help the expansion of our Sports activities Direct model within the Gulf and in Egypt.”
Michael Murray and Mohammad A. Baker
Mohammad A. Baker, Deputy Chairman and CEO of GMG, added: “Our collaboration with Frasers Group represents not only a key milestone however a strategic enlargement that underscores our dedication to redefine the sports activities area throughout all markets through which we function in. By introducing Sports activities Direct, a flagship model within the trade, we’re additional positioning ourselves as a dominant pressure throughout the retail sports activities trade.
“At GMG, with over 4 many years of expertise, we’re dedicated to make use of our experience in offering one of the best decisions for high quality merchandise. We’re uniquely positioned to combine and scale Sports activities Direct’s presence efficiently, bringing it nearer to our customers and crafting unparalleled sports activities retail experiences.”
