Gymshark has appointed health fanatic and influencer Whitney Simmons as the primary Artistic Director for its Adapt vary – one in all its largest and most profitable ladies’s strains.
Simmons is a social media sensation with 3.9 million Instagram followers. Followers of her YouTube channel, which counts over 2.4 million subscribers, are sometimes greeted along with her signature line “it’s a wonderful day to be alive”, adopted by an invigorating exercise.
She has already been a companion of Gymshark for eight years and has introduced out 5 collaboration collections with the model throughout this time.
She’s going to now work carefully with Gymshark’s product group on the artistic path and designs for the upcoming Adapt Safari line and future Adapt collections.
Noel Mack, Chief Model Officer at Gymshark, stated: “We’re so hyped to disclose the icon that’s Whitney as the brand new Artistic Director for Gymshark’s Adapt assortment. Whitney’s inspirational journey with Gymshark, her deep connection along with her group and her advocacy for physique confidence, which embodies what the Adapt assortment is all about, means there’s no-one extra excellent for this new function.
“Working carefully with our design and product groups, Whitney will make sure that Adapt continues to resonate along with her group and ours, offering confidence and magnificence to ladies. We’re past excited for this new chapter with Whitney on the helm and may’t wait to see how her imaginative and prescient takes Adapt to the following degree.”
Simmons added: “Adapt has been my go-to within the fitness center for years, and it’s a set that I completely consider in. When Gymshark requested me to take cost for the following part of Adapt, I instantly knew this was a chance to make an enormous influence.
“Gymshark and I’ve all the time shared a dedication to our group, and I’m excited to convey that keenness to life. My purpose is to take Adapt to new heights, creating items that empower each lady to really feel sturdy, assured, and unstoppable. Collectively, we’re going to make one thing really particular.”
