Greater than half of shoppers say they nonetheless need to interact with trend manufacturers they love, even once they cannot presently afford to make a purchase order.
In line with analysis carried to by specialist e-commerce platform Centra, 53% of shoppers nonetheless need to interact with manufacturers they love even when they will’t or aren’t shopping for from them presently, with a view to buying when their present state of affairs improves.
Coats and jackets (40%), denims (37%) and formal footwear (25%) are the highest three trend objects shoppers say they’ll prioritise for buy when their monetary place improves.
The unique analysis of greater than 1,000 UK shoppers reveals, after greater than two years of the cost-of-living disaster negatively impacting disposable revenue, 64% of shoppers are shopping for fewer trend, attire and way of life merchandise.
Somewhat than investing in new trend objects, 1 / 4 (25%) are shopping for extra pre-loved or second-hand objects, whereas one other quarter (25%) are lowering trend spend by selecting decrease price objects or equipment to replace their wardrobe.
However these not presently shopping for shouldn’t be labelled as “lapsed” by retailers as they nonetheless need to interact. Some 23% of shoppers total (and 29% of Millennials) say they continue to be loyal to their favorite manufacturers, regardless of not spending with them, underlining the significance of sustaining relationships with them.
Martin Jensen, CEO at Centra, commented: “The info clearly exhibits the facility of name fairness as a sustainer of buyer loyalty and UK manufacturers want to stay targeted on nurturing present clients to verify they return to spend when the financial restoration comes – and meaning investing in buyer engagement.”
Additional insights may be gained from Centra’s newest, free-to-download report: What UK Customers Need from Trend Manufacturers in 2024.
