Gen Z has been doing its finest to deliver low-rise trousers again, and now Burberry has given them the excessive vogue seal of approval.
Extremely low-rise trousers populated the British heritage model’s spring/summer time 2025 assortment, proven within the halls of the Brutalist Nationwide Theatre constructing on London’s South Financial institution.
The opening look felt like enterprise as regular for inventive director Daniel Lee, who was exhibiting his fourth assortment on the helm of the model, since taking on from Riccardo Tisci in 2022.
The straightforward menswear look featured a white deconstructed trench coat, paired with gray trousers and assertion purple sneakers. Enjoying round with trench coats has develop into a mainstay of Lee’s tenure at Burberry to this point, however he quickly stepped into new territory.
A extra utilitarian edge than we’ve ever seen at Burberry ran all through the garments, giving them a extra streetwear-inspired vibe.
The bottom Burberry clothes had been there – sharply tailor-made jackets, trench coats and trousers – with loads of straps, buttons, zippers and buckles added into the combo.
The color palette was predominantly impartial, with camels, lotions, blacks and greys galore, and the odd pop of color – a flash of lilac in footwear, or a burst of yellow in a shawl tied round a neck.
The impartial colors emphasised this utilitarian aesthetic – some fashions wore belted camel coats with matching cargo trousers, trying like they had been about to step off the runway to fly a aircraft.
After which there was, after all, the low-rise trousers, giving the gathering a youthful edge.
That is not at all the primary time the model has appeared at London Trend Week – the late designer Alexander McQueen popularised ‘bumsters’ in his 1993 assortment – nevertheless it feels extremely contemporary for a standard model like Burberry.
Gen Z has been making the case for low-rise trousers on TikTok for months, and now Burberry is bringing them to the posh market.
Among the many extra utilitarian outfits had been some flashes of enjoyable – just like the floral sample that cropped up, or the glowing backless halter-neck costume that closed the present.
However finally, this felt like a wearable assortment – one which Lee is little doubt hoping will fly off the cabinets, notably in mild of the posh retail hunch.
Earlier this month, Burberry was kicked off the FTSE 100 after 15 years on the UK’s prime inventory market index, with its share worth dipping by round 50% over the previous six months.
Key to Burberry’s comeback shall be its skill to promote equipment – and there have been loads of them for potential prospects to select from. One notably eye-catching piece was the massive hobo-style bag fashions had slung over their shoulders – which might solely be described as ‘ludicrously capacious’, a time period that went viral a few Burberry bag featured in TV present Succession final yr.
Elsewhere, small, sparkly baggage had been assertion items to rival it-bags like Fendi’s baguette model, and Lee appeared to be taking inspiration from Noughties eyewear with big, bug-like sun shades protecting fashions’ faces.
Lee took a quick bow on the finish of the present – accepting applause from the A-list entrance row, which included the likes of actors Barry Keoghan and Olivia Colman. But it surely stays to be seen whether or not this utilitarian assortment will assist increase the model’s faltering share costs.
