Italian jewelry model Atelier VM will open its first UK flagship retailer in London’s Burlington Arcade in Mayfair in November, in time to capitalise on the run as much as Christmas.
Atelier VM was based by Marta Caffarelli and Viola Oleari in 1998. After efficiently launching the model into the UK in 2018 with a devoted counter area in Liberty London, it has steadily expanded its loyal buyer base and grown each its mainline and in style welded L’Essenziale collections.
The launch of the brand new 400 sq ft standalone boutique is “testomony to the model’s success within the UK and progress over the past six years”.
Commenting on the brand new Mayfair retailer, Caffarelli mentioned: “Atelier VM has discovered a brand new dwelling, a brand new place of the guts, small, valuable and filled with tales – an actual jewel.”
Famend for its fastidiously handcrafted jewelry designed with the model’s up to date shoppers in thoughts, Atelier VM will welcome UK clients “to immerse themselves within the model expertise” and discover the newest collections and unique improvements in a full brand-led area.
Trupti Shah, Industrial Director of Burlington Arcade, mentioned: “We’re excited to welcome Atelier VM to Burlington Arcade, a model that embodies the spirit of refined minimalist class and artisanal craftsmanship.
“Atelier VM brings a contemporary, up to date tackle nice handcrafted jewelry that can resonate with each our native and worldwide clientele.”
