Yelp is introducing some new AI options that purpose to assist customers uncover new institutions and slender down buyer opinions. The AI-powered “Evaluation Insights,” introduced in the present day as a part of Yelp’s end-of-year product launch, shortly summarize how prospects really feel about sure points of a enterprise, similar to meals high quality, service, ambiance, and wait instances.
Evaluation insights are aggregated sentiment scores that present a fast overview of subjects utilizing facial icons — optimistic, impartial, and significant — displayed above a enterprise’s opinions. Yelp customers can click on particular subjects to learn associated opinions that target these points of the enterprise, similar to what prospects are saying in regards to the meals or service.
Yelp says the characteristic is on the market on iOS for restaurant, meals, and nightlife companies, and shall be expanded to providers classes “subsequent yr.” Evaluation insights builds on the AI-powered evaluate summaries characteristic that Yelp launched in January.
“When trying to find an area restaurant, you may need a particular side in thoughts that issues most to you — be it the vibe of the area, how lengthy it takes to get a desk, or the standard of the meals,” stated Yelp’s Chief Product Officer Craig Saldanha within the announcement weblog. “Even when a evaluate doesn’t explicitly point out one of many subjects, the LLM understands the context within the evaluate to determine and floor the related matter and sentiment.”
The house feed search bar on iOS now encompasses a trending drop-down that highlights the preferred phrases different native customers are on the lookout for, which shall be coming to Android “early subsequent yr.” The iOS app residence web page has additionally been expanded to incorporate new opinions, pictures, and full-screen video spotlights uploaded by different customers that floor current experiences. Yelp says it’s rolling out an AI-powered replace that “higher tailors the house feed to your preferences” within the coming weeks.
