It has now been confirmed that Abercrombie & Fitch’s two new London shops, at 325 Oxford Road and 132-133 Lengthy Acre in Covent Backyard, will each open on 31 January 2025.
The shops will function “up to date, partaking areas”, built-in with omnichannel purchasing capabilities, connecting each digital and in-person searching for an “enhanced” buyer expertise.
Each shops will supply a wide range of merchandise for women and men throughout key classes, together with kinds from the ‘Finest Dressed’ assortment with attire, shirting and tailoring such because the ‘Collins’ swimsuit assortment. The shops may also showcase Abercrombie’s athleisure model, Your Private Finest (YPB).
Moreover, the Oxford Road retailer could have a bookable, non-public mezzanine lounge with a private becoming room and a seating space.
Scott Clarke-Bryan, Managing Director of EMEA at Abercrombie & Fitch Co, mentioned: “Establishing an elevated presence at these iconic purchasing locations is a good way to have interaction with our buyer as we proceed to develop Abercrombie in London.
“With these shops being pinnacle experiences in such well-known purchasing areas, we’re wanting ahead to showcasing our newest product providing and connecting with each new and present prospects in 2025.”
The 2 new areas add to Abercrombie & Fitch’s different London shops, at 39 Carnaby Road, 2 Horner Sq. at Spitalfields Market in East London, Westfield London (White Metropolis) and Battersea Energy Station.
Each new shops may also function bespoke native paintings, consultant of the town of London, “to additional join with native prospects”.
