Following AMC’s current modifications to its Stubs program — a set of perks that really appeared like a strong approach to get folks to enroll — the theater chain is now planning to boost the subscription service’s costs.
Selection reviews that, starting Could seventh, a membership to Stub’s A-Listing tier — which at the moment permits subscribers to see three films every week at any AMC theater nationwide — will enhance from $24.95 / month to $27.99 / month. To make the subscription a bit sweeter, AMC plans to extend the variety of films Stubs A-Listing members can watch weekly from three to 4. And in a bid to court docket extra younger movie buffs, AMC can be reducing the age requirement for a Stubs A-Listing membership to 13.
In a press release to Stubs subscribers concerning the modifications, AMC CEO Adam Aron famous that this was the service’s first worth hike in years and insisted that “A-Listing remains to be an unbelievable discount.”
“Even with this needed worth adjustment, typically the price of an A-Listing membership might be lower than seeing two films per thirty days as a non-member, particularly so in the event you see a film in our premium codecs and/or purchase your tickets on-line,” he mentioned.
