Genuine Manufacturers Group (ABG) has named three new licensees for the Ted Baker model within the US and Canada which it stated would “safe its future” in these markets; in the meantime the UK arm of the enterprise stays in administration with plans proposed to shut its remaining UK shops.
The US model group, which acquired UK trend stalwart Ted Baker in August 2022, has stated that United Legwear & Attire Co. (ULAC), BCI Manufacturers and Peerless Clothes are its new “foundational licensing companions” for the North American area.
“Ted Baker is an iconic excessive avenue model identified all through the world for its traditional British designs,” stated Jarrod Weber, World President, Sports activities and Life-style at Genuine. “Establishing a brand new and vibrant core enterprise within the US and Canada is a necessary constructing block for the revitalization of this model. Immediately we introduced strategic partnerships with three esteemed Genuine companions that may reinforce Ted Baker’s presence, bolster its credibility and forge enduring connections with premier retailers throughout the US and Canada.”
United Legwear & Attire Co. will design and manufacture the Ted Baker branded males’s sportswear, golf and denim classes and be accountable for all wholesale and concession retailers, in addition to working Tedbaker.us and Tedbaker.ca for the US and Canada. Peerless will design and manufacture Ted Baker’s tailor-made clothes, gown shirts and outerwear, whereas BCI Manufacturers takes on strategic design and growth for girls’s sportswear, clothes and denim.
ABG stated the brand new cohort of licensing companions “will assist to broaden the model’s presence throughout the US and Canada, cement its daring identification and foster robust connections with key retailers and shoppers”. Additional particulars of different international companions are promised “within the coming months”.
The US model group, which additionally owns massive names comparable to Reebok and Juicy Couture, operates on a licensing mannequin. It blamed the failure of its UK arm on the associate chosen to run its shops and e-commerce platform within the UK and EU. Dutch retail enterprise AARC bumped into monetary problem shortly after it was appointed and ABG stepped in with monetary help, however in the end unable to maintain the partnership. It was terminated in February of this 12 months.
The corporate behind Ted Baker’s UK enterprise, No Abnormal Designer Label Restricted (NODL), was positioned into administration in March. Directors Teneo started closing shops and it was not too long ago revealed that all remaining UK shops, have been slated for closure within the coming weeks. Previous to the administration the corporate operated 46 shops within the UK. Regardless of the administration of the UK enterprise, ABG stays the proprietor of the mental property of the model. It has beforehand stated it stays dedicated to the model and is actively searching for a brand new associate for the UK.
