Luxurious journey items model Carl Friedrik has opened its first retailer at 27 Regent Road within the coronary heart of St. James’s in London.
The flagship retailer is open and light-weight with mirrors and draped curtains, and it has a “gallery-esque really feel” – stepping away from the standard baggage retail format by showcasing every product individually to raise the buying expertise.
The shop has been designed by inside designer, Tabitha Isobel, and is described as “exuding trendy magnificence intertwined with historic allure”, that includes unique 19th Century particulars mixed with up to date supplies as utilized in Carl Friedrik’s collections.
Mattis Oppermann, Co-founder of Carl Friedrik, stated: “The launch of our first bodily and flagship retailer has been a aim for a few years. We’ve labored via a meticulous design course of to mirror our ethos of high quality and timelessness. It is an thrilling time for the model and our clients alike.”
As an alternative of getting a until in-store, store assistants are available to put orders through handheld gadgets, with product then introduced as much as clients or delivered on to their properties.
With a devoted lounge space furnished with mid-century and publish trendy items and works “that talk to the romance of travelling”, clients are inspired to calm down and immerse themselves within the model’s aspirational world of journey.
Carl Friedrik was based in 2013, with a small preliminary funding, promoting leather-based equipment. This 12 months, the model marked a major milestone by closing its first funding spherical, elevating £1 million via an modern customer-led angel spherical to fund additional funding in design and improvement, manufacturing and retail.
In Might this 12 months, Carl Friedrik launched a four-piece capsule assortment in collaboration with Hackett London.
