Chanel has turn out to be the primary title sponsor and official timekeeping companion of historic British sporting occasion, The Boat Race.
The brand new partnership is an expression of a shared philosophy, with The Boat Race creating and showcasing distinctive expertise, in the identical method Chanel helps excellent artistic experience.
Described as a “treasured spotlight” in London’s sporting calendar, The Boat Race is attended by over 250,000 spectators on the riverbank, broadcast dwell on the BBC, and watched by tens of millions globally.
The historic race between Oxford and Cambridge Universities was established practically 200 years in the past in 1829. It’s the oldest main sporting occasion within the UK, with the darkish and light-weight ‘Blues’ crews of eight rowers pitted towards one another on the River Thames yearly within the spring.
The 2025 version of The Girls’s Boat Race and The Males’s Boat Race will happen on Sunday 13 April alongside the 4.25 miles of the Championship Course between Putney and Mortlake in London.
Chanel has additionally had its roots in sport because it was based in 1910. Impressed by sporting apparel predominately worn by males of the time, Gabrielle Chanel was an lively sportswoman herself and used supplies to create designs that gave ladies the liberty of motion.
Many years later in 2000, the posh model launched its J12 unisex watch – the identify impressed by the J Class 12-metre race boats from the early twentieth century and the star of Chanel’s new partnership with The Boat Race.
Frédéric Grangié, President of Chanel Watches & Tremendous Jewelry, mentioned: “We’re delighted to signal a partnership with The Boat Race who share the identical values of collective endeavour and the pursuit of excellence.
“It’s an honour to be the first-ever official timekeeper within the race’s 195-year historical past to concurrently turn out to be Title Sponsor and principal Companion. We actually sit up for working with The Boat Race to carry this partnership to life, by way of the world of Chanel and our J12 watches.”
Siobhan Cassidy, Chair of The Boat Race Firm, added: “We knew after we first met, on June 10 – the identical date because the first-ever Boat Race in 1829 – that Chanel understood the enchantment of our occasion and we’re assured that its involvement will assist us take the occasion to new locations and new folks, in addition to enhancing it for our present followers.”
