British menswear model Charles Tyrwhitt has revealed former England cricket nice Stuart Broad as its latest model ambassador.
Broad, who retired from cricket in 2023 however now commentates on the game, is fronting a brand new marketing campaign highlighting the flexibility of Charles Tyrwhitt’s bestselling linen assortment, which this 12 months boasts its widest-ever vary of colors and types – together with 100% linen polos.
Broad is the newest sportsman to accomplice with Charles Tyrwhitt, following within the footsteps of fellow England cricketer Joe Root, and rugby union stars of previous and new, Matt Dawson and Marcus Smith.
Joe Irons, Chief Gross sales and Advertising Officer at Charles Tyrwhitt, stated: “We’re thrilled to welcome Stuart Broad as our newest model ambassador. We’ve been large followers of him all through his legendary cricket profession and have beloved watching his evolution into a contemporary position mannequin.
“Except for his many sporting legend credentials, Broad’s private model aligns completely with our model – he seems nice in our garments, and he completely embodies the values we stand for at Charles Tyrwhitt. We will’t wait for everybody to see his first 2025 marketing campaign and all that’s to come back.”
Broad added: “I’m actually wanting ahead to representing Charles Tyrwhitt as a model ambassador. As a long-time buyer and fan, this partnership appears like a pure step for me.
“The gathering provides one thing for each event in my life, whether or not it is dressing casually for on a regular basis moments as a dad or carrying a pointy go well with for an occasion, Charles Tyrwhitt makes it easy to decorate nicely.”
In December 2024, Charles Tyrwhitt opened its fiftieth retailer on the Westquay Buying Centre in Southampton. Nonetheless, on the finish of January 2025 Charles Tyrwhitt founder, Nick Wheeler, who owns 95% of the enterprise, stated he was going to chop funding within the UK because of the Labour Authorities’s “anti-business” polices.
Wheeler advised The Telegraph that insurance policies such because the Nationwide Insurance coverage modifications and minimal wage will increase are pushing him to give attention to abroad enlargement as an alternative.
Whereas he did admit that Charles Tyrwhitt will nonetheless open “a handful” of shops within the UK this 12 months, the main target for retail enlargement will probably be extra geared in direction of markets together with the US, Australia and Germany.
