Home Technology Drake says UMG and Spotify used bots and payola to make ‘Not Like Us’ seem popular

Drake says UMG and Spotify used bots and payola to make ‘Not Like Us’ seem popular

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 In 2024, UMG didn’t depend on likelihood, and even odd enterprise practices, to “break by way of the noise” on Spotify, and certain different music platforms. It as an alternative launched a marketing campaign to govern and saturate the streaming providers and airwaves with a tune, “Not Like Us.” to be able to make that tune go viral, together with by utilizing “bots” and pay-to-play agreements.

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