Dries Van Noten has joined a daft of luxurious manufacturers opening shops in London’s Mayfair district by signing a 10-year lease on its first UK flagship in Hanover Sq..
The brand new retailer joins different worldwide flagship shops for the model in main cities similar to Antwerp, Paris, Los Angeles and Tokyo. The model, now owned by Spanish group Puig, already has profitable concessions in Liberty, Harvey Nichols and Selfridges and is promising that this new enterprise will provide an much more immersive and personalised purchasing expertise for patrons.
Located at quantity 22 Hanover Sq. in a outstanding nook location,. which was beforehand house to Barclays Financial institution, the brand new retailer will mix historic options with up to date design. It provides to the wave of latest high-end openings in Mayfair, together with Jacquemus, Moncler, Diptyque and Roberto Cavalli, which have all opened new shops on close by Bond Road.
Matt Peters, Director in Retail at worldwide actual property adviser Savills, commented:“Hanover Sq. advantages from robust foot site visitors, with its proximity to each Regent Road and Bond Road, making it a beautiful location for retailers seeking to attain a high-end buyer base. Dries Van Noten’s determination to determine a presence right here additional underscores the world’s rising enchantment as a vacation spot for luxurious retail in London.”
Legendary designer Dries Van Noten established his model within the Nineteen Eighties and was a part of a motion of younger designers on the time referred to as the Antwerp 6 (others within the group contains Ann Demeulemeester, Walter Van Beirendonck, Dirk Bikkembergs, Dirk Van Saene and Marina Yee). He was celebrated for his understated, elegant designs and his mastery of sample and color. Now in his 60s, he has relinquished the inventive director reins and handed them to his protegée Julian Klausner.
Klausner’s first Dries assortment for girls might be proven at Paris Style Week in March. An actual opening date for the London retailer has but be confirmed.
Essential picture: Dries Van Noten, SS24 (Alamy).
