TV persona and mannequin Alexa Chung has tried her hand at style design a number of instances. After shuttering her eponymous style model in 2022, Chung is again on the style wheel as Inventive Director and Designer for Barbour’s new assortment, ‘The Edit, by Alexa Chung’.
For the brand new collaborative assortment, Chung drew inspiration from classic types, placing a contemporary spin on traditional outerwear and clothes. Plus, by working intently with Barbour’s in-house workforce, the collaboration sees the model launch Wellington boots for the primary time. Named after her shut family and friends, this collaboration is supposedly Alexa’s “most private to this point”.
Alexa Chung beforehand based her very personal style line ALEXACHUNG in 2017, following profitable collaborations with AG Denims and Marks & Spencer in 2016. In 2018 the designer introduced her assortment at London Vogue Week for the primary time and by 2019 her eponymous label was offered throughout 15 international locations. Nevertheless, in 2022, she shared the information that she’d be shuttering the model on Instagram, stating that she had determined to close down the enterprise due to difficult situations for small independents during the last two years. Now, Chung is foraying again into style in partnership with a model she’s been noticed sporting for numerous years.
Chung mentioned: “I’m so happy to be exploring a brand new chapter with Barbour. Designing this assortment was a complete pleasure. My intention was to create one thing quick that displays my wardrobe, pursuits and elegance on this second, whereas staying true to the model’s epic heritage.”
From childhood rides by the fields of Hampshire to stomping by the mud at Glastonbury, Alexa has been carrying Barbour jackets most of her life. Chung’s partnership with Barbour – which commenced in AW22 – marks a full-circle second for the now Inventive Director.
The gathering, which is offered in UK sizes 8-18, options traditional wax jackets with tartan liners, vibrant quilted jackets and knitwear crafted by Harleys of Scotland. It additionally introduces footwear, together with a brief Wellington impressed by Chung’s Chelsea Boot and slip-on clogs.
Paul Wilkinson, Group Industrial Director, Barbour added: “It was such a simple choice to work with Alexa once more this season as she is so synonymous with the model, having worn Barbour from being a toddler. Utilizing Barbour’s archive and Scottish tartan heritage, Alexa infused her persona to create a timeless assortment of recent wardrobe necessities, which we’re so excited to launch to our prospects globally.”
The complete assortment shall be obtainable from right now in-store and on-line at Barbour.com and at chosen retail companions.
