Digital division retailer Freemans has at present introduced that gross sales for the ultimate quarter of 2024, together with Christmas, have been up by 13%.
In the course of the five-week lead-up to Christmas, Freemans noticed a gross sales enhance of 12%, whereas Black Friday boosted gross sales by 25%, and Cyber Monday boosted them even additional by 28%.
The pureplay retailer, who has been on a transformational journey over the previous couple of years that included ditching its catalogue in 2023, mentioned its whole style gross sales have been up by 5%.
Ann Steer, CEO, Freemans mentioned: “An amazing set of outcomes, set towards a difficult market backdrop, reveals actual momentum as we proceed to rework the enterprise – which this 12 months is celebrating 120 years. A thanks to clients each previous and new who shopped with us over the quarter, in addition to to our colleagues who’ve labored extraordinarily exhausting to ship these outcomes.
“We’re additionally delighted to have Sophie for one more 12 months and excited to see what a devoted assortment appears like for AW25.
In the course of the quarter, Freemans up to date its technique, concentrating on ladies over 40. Who higher to enlist than British icon Sophie Ellis-Bextor?
It supposed to achieve new audiences whereas demonstrating its style credentials. Sophie was joined by a ‘newly launched’ Freemans’ Fashion Squad throughout social and digital channels. The Squad, a set of age-appropriate influencers, provided type ideas and recommendation. After seeing the success of Sophie and the Fashion Squad, the retailer is continuous this technique into the brand new 12 months.
