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Google’s AI Super Bowl ad is wrong about cheese

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Google simply debuted a collection of Tremendous Bowl advertisements displaying how small companies use Gemini AI throughout all 50 states, however the cheese lovers on the market would possibly discover one thing just a little off about its Wisconsin one. As noticed by @natejhake on X, the advert reveals Gemini AI producing textual content that claims Gouda accounts for “50 to 60 p.c of the world’s cheese consumption” — a stat that isn’t fairly correct.

The cheese is undoubtedly well-liked in Europe, however the identical can’t be mentioned for the remainder of the world. “Whereas Gouda is probably going the most typical single selection in world commerce, it’s nearly assuredly not essentially the most broadly consumed,” Andrew Novakovic, E.V. Baker Professor of Agricultural Economics Emeritus at Cornell College, tells The Verge.

”I don’t suppose there’s onerous knowledge to substantiate consumption of explicit styles of cheeses on a worldwide scale,” Novakovic provides. “My guess is that Indian Paneer or the ever present ‘contemporary’ cheeses of South America, Africa, and western and southern Asia have far bigger volumes than Gouda.”

As proven within the industrial, the high-quality print beneath Gemini’s response reads, “This can be a artistic writing assist, and isn’t meant to be factual.” However you’d suppose it will at the least have a supply to again it up, particularly when the advert depicts a enterprise proprietor utilizing Gemini to fill out descriptions for his or her web site.

Final month, Google began constructing all its AI options into Workspace and in addition raised the value of its subscription. The corporate didn’t instantly reply to The Verge’s request for remark.

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