The British Style Council has introduced that Gucci will obtain a Particular Recognition Award for its “We Will At all times Have London” marketing campaign at The Style Awards 2024.
The award honours excellent contribution to the style trade and longstanding dedication to British excellence and innovation.
This 12 months, the award celebrates Gucci’s “We Will At all times Have London” marketing campaign, directed by Artistic Director Sabato De Sarno and captured by photographer and activist Nan Goldin.
That includes Debbie Harry and Kelsey Lu, the marketing campaign is a daring tribute to London’s artistic spirit and its “profound affect on international trend”. Set towards the town’s vibrant backdrop, with Blondie’s “Coronary heart of Glass”, it celebrates the fusion of individuals, locations and moments, reflecting the model’s ongoing connection to the town.
Gucci’s relationship with London dates again over a century and additional deepened this bond earlier this 12 months by staging its Cruise 2025 present at Tate Fashionable, reflecting each the model’s legacy and London’s function as an “everlasting muse for trend, artwork and music”.
Constructing on the Gucci Cruise 2025 Style Present, Gucci has additionally expanded its dedication to cultural and group affect by becoming a member of forces with Tate Fashionable to assist its Electrical Desires exhibition, opening on 28 November, in addition to a three-year partnership with Tate supporting younger creatives launching in 2025.
These efforts, alongside the Gucci Changemakers London programme, which funds scholarships for college students on the London School of Style, spotlight the capital’s central function in Gucci’s narrative as each a supply of inspiration and a platform for nurturing new expertise.
Caroline Rush, CEO of The British Style Council, mentioned: “We’re delighted to honour Gucci, with a Particular Recognition Award for the ‘We Will At all times Have London’ marketing campaign, directed by Artistic Director Sabato De Sarno and captured by the legendary Nan Goldin.
“London has lengthy been a supply of inspiration throughout the international trend trade and the marketing campaign superbly captures the spirit and power that makes our metropolis so iconic. It actually showcases the town’s distinctive affect in trend, artwork and music worldwide. We will’t wait to rejoice Gucci and Nan Goldin in December.”
The information comes after the British Style Council introduced the nominees for The Style Awards 2024, in addition to confirming American dressmaker Tom Ford because the recipient of this 12 months’s Excellent Achievement Award.
The occasion, offered by Pandora, will proceed to rejoice the function of trend on the intersection of tradition and leisure, spotlighting artistic expertise and telling the tales of the 12 months in trend by means of the lens of goal, excellence, and creativity.
Award classes beforehand introduced additionally embody Designer of the 12 months, Mannequin of the 12 months, British Menswear Designer, British Womenswear Designer, New Institution Menswear, New Institution Womenswear and British Equipment Designer – the winners of which shall be revealed on the night time.