Damson Madder shot to stardom for its print-infused collections that promise voluminous sleeves and maximalist collars with out compromising the planet. Now, the choice but inexpensive trend model has launched its first-ever denim marketing campaign.
Based by Emma Hill in 2020, Damson Madder is a London-based model identified for its ultra-feminine prints and bow-embellished quilted jackets. Born as a rise up to quiet luxurious, the gradual trend model embraces a daring ‘extra is extra’ philosophy.
After garnering reputation for its leopard cargo denims in 2024 the British trend model is seeking to cement its place as a constant vacation spot for denim. Kicking off the SS25 season, it has right this moment launched its new and expanded vary of signature denim with the ‘Worn’ marketing campaign. The gathering, made up of denims, shorts and even shirting, options improved match and progressive new prints.
The Drew denims, fan favourites, are again for SS25 with new particulars together with an adjustable waist cinch tab to make sure the right match. In the meantime, the bestselling straight-leg Sylvie denims return in two new washes.
New shapes embrace the Harry, a mid-rise classic match denims, and the Felix, a barrel leg silhouette that includes laser-applied patterns together with a stripe and bow print.
Persevering with its love affair with assertion co-ords, Damson Madder has created matching jackets throughout the vary, all of which champion a sustainable ethos. For instance, 75% of the brand new denim providing is made with GOTS-certified natural cotton, which makes use of 88% much less water and 62% much less power. Plus, In an try to scale back water consumption with out sacrificing design, a brand new laser method is used to create patterns and prints with out using water, stones or chemical compounds.
