On-line division retailer Debenhams has launched a brand new womenswear own-brand referred to as Runway London 1.8.1.8 for AW24.
Impressed by Debenhams’ historic roots, with its first retailer outdoors of London opening in Cheltenham in 1818, therefore the digits within the new model identify, the gathering focuses on “a up to date tackle standard trend traits”, and options bohemian silhouettes, sharp tailoring and “luxe textures” like suede and lace.
From clothes to equipment, the 40-piece assortment consists of pussy-bow blouses, crochet skirts, lace-cut attire and pointed sling-back heels.
Dan Finley, CEO at Debenhams, mentioned: “We’re thrilled to unveil Runway London 1.8.1.8 as a tribute to Debenhams’ legacy of favor and innovation.
“This assortment pays homage to the wealthy historical past of Debenhams as the good British division retailer.”
The Debenhams model and web site had been bought by Boohoo for £55m in January 2021, nevertheless, Boohoo didn’t retain any of its shops. It relaunched the Debenhams.com web site in April 2021.
Runway London 1.8.1.8 is now obtainable completely on the Debenhams web site.
