Californian efficiency attire model Vuori, which counts celebrities together with Tom Holland, Harry Kinds and Gwyneth Paltrow amongst its followers, has opened a brand new 4,000 sq ft flagship retailer set over two flooring at 83-85 Regent Avenue in London.
It marks the model’s first UK flagship and second London opening following the opening of its retailer at 25 Lengthy Acre in Covent Backyard in 2022.
That includes distinctive design particulars, the shop goals to encourage customers to discover the total vary of Vuori’s signature attire with delicate “product zoning” to intensify classes throughout leisure, energetic and life-style – with the bottom ground devoted to its males’s assortment and the primary ground to ladies’s.
Neighborhood engagement is on the coronary heart of Vuori’s shops, described as “greater than an area to buy”. The brand new Regent Avenue retailer will present common group gatherings reminiscent of run golf equipment and health occasions.
Joe Kudla, Founder and CEO of Vuori, stated: “Vuori is all about connection and group, and our method to retail areas is intrinsic to its success. We couldn’t be extra excited to return to Regent Avenue and take our place on one in all London’s most fascinating and iconic purchasing locations.
“The expertise we provide in our Vuori shops is just not solely genuine to who we’re nevertheless it’s a key differentiator from our rivals, and we sit up for deepening our relationship with the area people right here.”
Richard Ellwood, Head of Buyer Partnerships and Advertising and marketing at London landlord The Crown Property, added: “Vuori is a incredible addition to our central London portfolio. The model has already confirmed to be widespread within the capital and might now construct on that success with its flagship retailer on Regent Avenue.
“We’re assured that it’ll complement the rigorously curated lineup of manufacturers on the road and be a success with locals and guests alike.”
Based in 2015, Vuori has established itself as “a disruptive chief in a crowded market”. The model acquired a $400 million funding in 2021, attaining a $4 billion valuation from SoftBank Imaginative and prescient Fund 2, marking it as one of many largest investments in a non-public attire firm within the activewear market.
Andy Lawrence, VP of Worldwide at Vuori, stated: “We’re solely scratching the floor of Vuori’s potential in Europe. By strategically planting seeds in key markets, we’re creating deep, significant connections with our clients via a seamless omni-channel expertise. This method is laying the groundwork for sustained progress and long-term success.”
In addition to many superstar followers, Vuori additionally works with endurance runner William Goodge, gymnastic Livvy Dunne and tennis stars Eden Silva, Marcos Giron and Jacob Fearnley – who performed Novak Djokovic earlier this yr at Wimbledon.
