British luxurious knitwear model John Smedley has launched a brand new menswear diffusion line for SS25 completely with John Lewis.
Now reside on the retailer’s web site, in addition to in its Peter Jones retailer in Chelsea, the JS by John Smedley assortment goals to deliver a up to date take of its knitwear to a wider viewers, with costs averaging round 30% lower than the John Smedley mainline throughout clothes and accessories.
There may be additionally a sustainability factor to the 13-piece assortment, because the yarns used have been beforehand thought-about archived or redundant, including a circularity to the challenge “making certain that John Smedley has utilised each single fibre bought”, creating zero waste.
Jess McGuire Dudley, Deputy Managing Director at John Smedley, mentioned: “My imaginative and prescient when growing this assortment was to showcase the values of John Smedley to a brand new era of client by way of a vibrant and modern assortment that’s crafted from our circularity yarns.
“We additionally wished it to behave as a catalyst to deliver accountable, British manufacturing into the mainstream by our partnership with John Lewis because the unique stockist of season one.
“As a model we’re frequently trying to adapt to our buyer and the evolving calls for of the market. Via the diffusion line we will supply top quality trend ahead kinds, with sustainable credentials, all designed and Made within the UK at aware worth factors.
“All this whereas essentially shining a light-weight on British manufacturing and celebrating the artisans that make up our 240-year historical past. We’re excited to hitch with John Lewis, the proper companion, to deliver the imaginative and prescient of this assortment to life.”
Anna Bray, Branded Menswear Shopping for Supervisor at John Lewis, mentioned: “We’re thrilled to be the unique stockist of the brand new JS by John Smedley diffusion line. Right here at John Lewis our focus is to persistently supply our prospects top quality designs and thrilling new manufacturers, so this new assortment ticks each containers.
“The mix of premium craftsmanship and up to date design components means the gathering will sit effortlessly inside our personal assortment of trusted John Lewis labels and curated manufacturers.”
This diffusion line, whereas supplied in menswear silhouettes, has unisex enchantment. The silhouettes have been designed with a relaxed, boxier match and there’s color blocking all through the gathering, in addition to distinctive design particulars and knitted branding. The gathering is available in a number of key colourways together with shades of blue, pink and inexperienced – with assertion stripes additionally key.
The gathering is described as providing one thing for each the brand new John Smedley buyer, attracted by the colourful colors and sustainability credentials, in addition to the model’s loyal current prospects.
McGuire Dudley added: “We wished to remain true to our heritage by way of the reference to nostalgic rugby shirt and sportswear kinds, whereas additionally evolving our new unisex, boxier physique shapes and design particulars that can enchantment to a brand new client.”
The JS by John Smedley assortment may also be obtainable on the model’s personal web site and there’s potential for additional wholesale accounts sooner or later.
