Simply in time for the Christmas get together season, UK excessive road favorite Karen Millen has launched an in-store rental service at Selfridges in London – in addition to with John Lewis on-line – in partnership with rental supplier HURR.
Prospects can hire a curated number of clothes, from “occasion prepared clothes” to luxurious tailor-made designs on HURR, with the choice to buy the rental types ought to they get overly connected to them.
Natasha Hackett, Advertising Director at Karen Millen, stated: “We’re thrilled to be working with HURR and two such iconic British retailers.
“We’re proud to have expanded our choices to create a brand new method for purchasers to find Karen Millen in addition to a possibility for purchasers to expertise the product in actual life in Selfridges.”
In September, as a part of its world enlargement plans, Boohoo Group-owned Karen Millen (acquired for £18.2 million in 2019), introduced a brand new and unique wholesale and retail partnership with Indian premium trend vacation spot Coyu by Lyskraft.
The partnership is now dwell with an “aggressive retailer rollout” within the midst. Karen Millen shall be obtainable to buy in 50 Coyu shops because of open over the approaching years throughout India.
As reported final week, round trend platform HURR has teamed up with supply firm Deliveroo to supply a “luxurious trend rental service” that may ship get together clothes to prospects in London in as little as 20 minutes, relying on availability (and festive season visitors).
Deliveroo prospects inside Central London at the moment are capable of flick through a curated number of greater than 50 luxurious and premium clothes from manufacturers together with 16 Arlington, Santa Manufacturers, Self-Portrait, Nadine Merabi and Rixo (hopefully not pizza stained).
