Manchester-based activewear and necessities model Adanola has referred to as on mannequin, entrepreneur and influencer Kendall Jenner to entrance the marketing campaign of its new ‘Feat’ capsule assortment – launching on the model’s web site this night.
Although Jenner was not concerned within the design course of for the brand new line, the look combines “Adanola’s signature aesthetic with Jenner’s covetable model”, designed with performance and efficiency in thoughts, that includes sculpting activewear, technical monitor units, on a regular basis outerwear and sweats for “understanding, hanging out and all the things in between”.
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Adanola founder, Hyrum Cook dinner, mentioned: “Kendall represents the fashionable Adanola girl – effortlessly fashionable, adaptable, and all the time on the go. We’re thrilled to have her convey our imaginative and prescient for this assortment to life, as she completely embodies the mix of kind and performance we attempt for in every bit.”
Jenner added: “I had a lot enjoyable taking pictures the brand new Adanola marketing campaign. Collaborating with such a proficient staff of creatives was inspiring, and the consolation and high quality of the brand new assortment made the expertise actually distinctive.”
With a core palette of navy blue, burgundy, white and gray, Adanola ‘Feat’ introduces a brand new vibrant cobalt blue colourway, as seen on the ‘Final Strappy Sports activities Bra’, ‘Quick Sleeve High’ and ‘Seam Element Zip Pocket Leggings’.
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The gathering additionally consists of a few of Adanola’s core merchandise, together with the ‘Final Leggings’ in navy which stay the model’s bestselling merchandise, garnering gross sales in extra of 1 million pairs for the reason that product was initially launched in 2020.
The edit within the marketing campaign spotlights Jenner’s prime picks from the brand new assortment, styled by Carlos Nazario and shot by Sean Thomas in Los Angeles.
The gathering is out there in sizes XXS to XXXL, with costs starting from £32.99 to £79.99.
