The British Style Council (BFC) has revealed plans to open the primary ‘The London Style Week Store’, a pop-up store on Regent Avenue,  to supply ‘essential’ industrial help for LFW designers.
The invention house, curated by Ida Petersson and Lewis Bloyce, will open from 22 February till 24 February at 245 Regent Avenue. Right here, guests can store an unique archive assortment from a few of LFW’s most iconic names together with 16Arlington, Ahluwalia, Bianca Saunders, Completedworks, Conner Ives, Johanna Parv and Saul Nash.
Not solely can consumers browse collections on the pop-up, however they’ll additionally attend a number of unique occasions together with panel discussions and workshops in addition to guide piercings with AURUM London.
Caroline Rush CBE, Chief Government, British Style Council: “Every season, the affect of LFW could be seen throughout the capital via the Metropolis Vast Celebration. We’re dedicated to championing retail within the UK and are proud to see LFW proceed to cleared the path by opening its doorways to shoppers and fostering connections between manufacturers, retailers, and clients.
“We’re thrilled to be curating The London Style Week Store introduced by 1664 Blanc to help our sensible designers. Due to the beneficiant help of The Crown Property alongside our different Companions, Patrons and Members, the programme hosts one other outstanding lineup of occasions and I look ahead to collaborating this February.”
The pop-up is a part of the Metropolis Vast Celebration, a programme designed to advertise the capital’s premier buying locations, from Regent Avenue to Covent Backyard, throughout LFW.
As a part of the Metropolis Vast Celebration, the BFC, together with Dylon, can even host the ‘Rethink New Laundrette’ pop-up at 28 Henrietta Avenue, which is able to run from Thursday 20 February to Sunday 23 February. The pop-up’s purpose? To get guests to rethink the idea of ‘new’ by revamping their current wardrobe.
By way of a sequence of masterclasses – hosted by famend specialists from the sustainable trend world from Shakaila Forbes-Bell to Andrea Cheong – friends will study new expertise that they’ll use to resume their pre-loved trend staples.
