The London Designer Outlet has achieved its strongest-ever gross sales efficiency outdoors of December, with August gross sales totalling over £10 million.
A 12.5% enhance on final yr’s record-breaking August, the figures prime off a profitable summer season for the LDO – the centre’s best-performing summer season on document for June, July and August in 2024, reaching £28.7 million.
It follows a programme of main exhibits at close by Wembley Stadium, together with Taylor Swift, Bruce Springsteen, AC/DC and Inexperienced Day, every driving footfall and gross sales on the retail and leisure vacation spot.
Live performance day gross sales had been led by Inexperienced Day’s efficiency on the stadium, reaching £558,550. Bruce Springsteen recorded the second-best gross sales on its best-performing day, with £525,366, and ACDC followers got here in third with £472,615 on its highest-recorded day of gross sales.
The summer season of sport and music follows a interval of constant progress, with LDO gross sales outperforming non-London UK retailers in three out of the final 4 reported quarters, based on knowledge from CACI’s UK Shopper Dimensions.
As a part of this, buyers had been notably drawn to the London Designer Outlet’s particular promotions, resembling VIP week in August.
Daniel Tomkinson, Basic Supervisor at London Designer Outlet, stated: “It has been an important summer season for LDO. The demonstratable mixture of world-class concert events, dynamic main occasions programme, and unbeatable affords from our numerous vary of manufacturers, has confirmed to be a successful components.
“This gross sales progress speaks to the outlet’s enduring enchantment and our dedication to delivering an distinctive buying expertise for each customer. We look ahead to constructing on this success as we glance to the remainder of the yr forward of what’s anticipated to be an excellent greater 2025, with a document variety of exhibits deliberate from Oasis’s comeback tour.”
The London Designer Outlet blends retail, F&B, leisure and occasions in an easy-to-reach city setting, together with 70 outlet shops from manufacturers resembling BOSS, Holland & Barrett, Kurt Geiger, Marks & Spencer, NEXT, and extra.
