Lyft stated it plans to a brand new senior citizen-focused product known as “Lyft Silver” that features extra accessible automobiles and customer support assist staffed with precise human workers.
Noting that older riders comprise simply 5.4 % of its complete buyer base, Lyft says it hopes to make its app-based ridehailing extra accessible to seniors — and hopefully develop the proportion of older riders who use their service.
“Our objective wasn’t simply to construct a service, however to take away all the pieces that makes getting round a problem,” Audrey Liu, Lyft’s head of Rider and Neighborhood Security, stated in a weblog submit. “Lyft Silver is about empowering individuals like my circle of relatives to remain related with their communities, to get out and about with ease and confidence.”
Lyft Silver launches in choose cities and states on Could fifth, together with Miami, Tampa Bay, New Jersey, Phoenix, San Francisco, Los Angeles, Atlanta, Washington D.C., and Boston. Prospects all in favour of attempting it are instructed to open the Lyft app, faucet “You” within the backside proper nook to entry the principle menu, and choose “Lyft Silver” to show it on.
Lyft Silver customers in want of help can have entry to US-based buyer assist 8AM-9PM ET, the corporate says. A redesigned model of the app, with bigger font and extra simplified navigation, can even be a characteristic of the brand new service. Older riders will obtain precedence matching with automobiles which might be simpler to get out and in of. They’ll be capable to share their location with household, mates, and caregivers in the event that they so select. And there’s a better approach for customers to simply accept Lyft Money items to finance their journeys.
