Marks & Spencer is partnering with clothes and alterations consultants SOJO, supported by the £1 million ‘M&S Plan A Accelerator Fund’ because the retailer “commits to investing in driving the round economic system”.
From August, M&S clients can e book a restore service via a brand new on-line hub known as ‘M&S Mounted by SOJO’.
It comes after new perception from M&S analysis revealed solely 10% of the inhabitants is assured sufficient to restore garments themselves, whereas 60% of shoppers are in search of retailers to supply extra providers which assist them to decrease their carbon footprint.
By the devoted on-line hub, M&S clients will be capable of choose and e book a spread of bespoke restore providers – from zip replacements to invisible knitwear mending – all via one easy on-line kind.
With repairs ranging from simply £5, M&S clothes will be despatched, repaired by SOJOs in-house restore crew and returned on to the purchasers doorstep inside seven to 10 days.
Richard Value, Managing Director of Clothes & House at Marks & Spencer, mentioned: “At M&S, distinctive high quality merchandise are on the coronary heart of the whole lot we do, and we wish to be sure that all our garments are too good to waste.
“By the launch of our restore service, we’re making it even simpler for purchasers to present their garments ‘one other life’, whether or not they’re utilizing our new restore service or lengthy standing garments recycling scheme.”
Based in 2021 by Josephine Philips, SOJO is on a mission to make tailoring and repairs extra accessible. She added: “It has at all times been a core mission of ours at SOJO to make repairing garments mainstream and to increase the lifetime of as many clothes as attainable.
“I’m so excited that M&S has chosen to launch a restore service with us at SOJO because it’s an extremely large step in direction of that mission. As a model that has remained a agency fixed in nearly each family and wardrobe in Britain, this partnership with really convey simple, accessible and handy repairs to the lots.
“Past that, as one of many longest standing British manufacturers, having M&S be a part of our Pledge to Restore provides such an excellent weight to our name for trade extensive change right here within the UK.”
The partnership with SOJO comes as M&S reveals a brand new platform known as Plan A ‘One other life’ – seen throughout the retailer’s, web site, app and shops from this month. It brings collectively all of the retailer’s circularity providers into one place, from the brand new partnership with SOJO and Magnificence Takeback Scheme with Deal with, to its long-running garments donation partnership with Oxfam, which was previously generally known as ‘Shwopping’.
All initiatives now sit collectively as a part of Plan A – ‘One other Life’ to supply a extra seamless expertise for purchasers who’re in search of methods they will assist a shift to a extra round economic system.
As nicely the vary of providers, the platform will probably be residence to a choice of 60 second ‘methods to’ movies overlaying the whole lot from eradicating bobbles from knitwear to adjusting hemlines – created by M&S’ crew of in-house technical consultants.
