The Prada Group, which owns Prada and Miu Miu, has defied the luxurious hunch, reporting internet revenues have been up by 17% to £4.5 billion (€5.4 billion) for the total 12 months ending 31 December 2024.
The group’s retail gross sales have been up by 18% to £4 billion (€4.8 billion), citing “enduring model relevance and disciplined execution” as the explanations for its optimistic income trajectory.
Miu Miu’s subversive aesthetics continued to captivate buyers, maintaining it on the highest of wishlists. In reality, it noticed a ‘report 12 months’ retail development of 93%. Prada’s retail gross sales have been up by 4% for the interval.
When it comes to geography, the Prada Group reported double-digit development in Asia Pacific, Europe, Japan and the Center East. Total, the group’s internet revenue was up 25% to £699 million (€839 million).
Patrizio Bertelli, Prada Group Chairman and Government Director, mentioned: “We’re happy to see that our technique continued to ship above-market efficiency, however the difficult atmosphere.
“Our Group and its organisation have strengthened over the previous years, and never withstanding the uncertainties round us, now we have entered 2025 with confidence, persevering with to work and make investments for long-term sustainable development.”
Andrea Guerra, Prada Group’s CEO
Andrea Guerra, Group Chief Government Officer, added: “We ended 2024 with very optimistic outcomes throughout our manufacturers.
“At Prada, now we have a transparent alternative to proceed to drive market share, whereas at Miu Miu we will consolidate its success; to do this, we are going to proceed to sharpen the positioning of our manufacturers, to counterpoint product portfolios and to foster buyer engagement. Our investments throughout retail, industrial capabilities and expertise will proceed to help our development and the organisation in its evolutionary journey.
“For the 12 months forward, we retain our ambition to ship strong, sustainable, and above-market development.”
