& Different Tales has welcomed Scottish dressmaker Jonathan Saunders as its new Chief Inventive Officer.
On this newly created position, Saunders will lead the H&M Group-owned model’s total artistic route, shaping how & Different Tales evolves and expresses itself throughout all touchpoints.
Lina Söderqvist, Managing Director at & Different Tales, stated: “Jonathan brings a refined mix of creativity and keenness to us and can play a key position in taking the model into the subsequent part.
“His engagement and inventive management, mixed with a deep understanding of latest trend, will probably be instrumental as we transfer ahead. We sit up for working with Jonathan as we proceed to evolve, and I’m delighted to welcome him to us.”
Recognised for his artistic route and strategic management inside the world trend business, London-based Saunders has held varied senior roles together with Chief Inventive Officer at Diane von Furstenberg and Inventive Director of Pollini.
He additionally based his personal eponymous label in 2003 and has consulted for luxurious manufacturers comparable to Calvin Klein, Tiffany & Co, Chloé, Louis Vuitton, Alexander McQueen and Marc Jacobs.
Recognized for his refined aesthetic, sturdy model imaginative and prescient and talent to form expressive, trendy collections, his new appointment as Chief Inventive Officer reinforces the model’s dedication to “repeatedly evolving and strengthening the artistic route”.
Saunders stated: “I’m excited to be working with & Different Tales and H&M Group on this new chapter for the model. I believe that considerate, expressive design that can also be accessible, is highly effective on this fast-evolving business.”
The information comes as & Different Tales prepares to launch an unique collaboration with London-based dressmaker Roksanda Ilinčić, founder and inventive director of the eponymous label Roksanda.
Impressed by Ilinčić’s admiration for summer season sunsets, the brand new assortment is crafted with summer season in thoughts – designed to transition from elevated daytime dressing to elegant night occasions.
