Burberry has unveiled its Summer time 2025 Marketing campaign, that includes the likes of Richard E. Grant, Kate Winslet and Naomi Campbell.
The gathering, titled ‘It is At all times Burberry Climate: London in Love’, has been launched by way of a sequence of quick movies, impressed by late 990s, early 2000s British rom coms, which give attention to the on a regular basis romances of strange Londoners.
Additionally within the marketing campaign are Aimee Lou Wooden, Chen Kun, Jodie Turner-Smith, Micheal Ward, Nicholas Hoult, Son Sukku and fashions David Gandy and Liu Wen, as effectively a Burberry knight in shining armour.
Honouring the wealthy historical past of the ditch coat and its refreshed design for summer season, the movies mix romantic themes with Britain’s unpredictable climate. They supply a glimpse into the model’s method to all-weather craftsmanship, showcasing heritage and seasonal trench coats alongside daring new silhouettes from Summer time 2025.
Created by Thomas Burberry in 1879, the Burberry trench coat was constructed from gabardine. Dubbed the unique efficiency material, its shower-resistant, light-weight and breathable properties permit for transeasonal put on.
Complementing the cinematic marketing campaign, Burberry is unveiling a complete celebration that includes window shows and in-store activations.
Within the new assortment, trench parts have been reimagined as modern bonded cotton jackets, ethereal silk attire, and shirts accented with Burberry test straps. The gathering embraces a way of lightness, with basic types cropped, draped, and enhanced with cutouts and zippers for versatility. Light-weight jackets replicate Burberry’s legacy of cloth innovation, modernising Prince of Wales test in tri-layer wool and weaving viscose silk with the Burberry Examine.
“Our Summer time 2025 marketing campaign is a joyous celebration of our unique function – to create clothes that protects individuals from the climate. It showcases the innovation and craftsmanship that defines Burberry as the final word trench and rainwear vacation spot,” mentioned CEO Josh Schulman.
The gathering was designed by Chief Artistic Officer Daniel Lee, who’s rumoured to be exiting the heritage British model for Jil Sander.
