Primark is partnering with adaptive designer and incapacity advocate, Victoria Jenkins, to make adaptive trend simply accessible and inexpensive.
Victoria Jenkins based the award-winning adaptive trend model Unhidden in 2016, with the mission to normalize adaptive trend by means of the lens of her incapacity journey. Unhidden launched its first vary in 2020 and has gone on to be the primary adaptive model to turn into a member of the British Style Council and present at London Style Week.
The partnership will see Jenkins work with Primark to introduce extra adaptive clothes following the launch of its first adaptive underwear assortment in January.
Ann Marie Cregan, Primark’s Buying and selling Director stated: “We’re proud to be working with Victoria, who for years has been such a vocal advocate for inclusive trend and common design throughout the trade.
“Like us, Victoria is de facto keen about making trend accessible to everybody and we’re trying ahead to studying from her and dealing collectively to speed up our ambition to deliver extra inexpensive adaptive trend to the excessive avenue.”
Victoria Jenkins added: “I’m thrilled to be working with Primark as a part of my mission to deliver inexpensive adaptive trend to the excessive avenue.
“Primark recognising the wants of the disabled and power sick group and performing upon it in such a significant manner goes to be life-changing for hundreds of thousands of individuals, and I’m excited to work with Primark to deliver this to life.”
In January, Primark made a pledge to make “adaptive trend extra accessible and inexpensive”. It launched its first-ever adaptive four-piece lingerie assortment designed across the wants of disabled folks.
Lately the retailer has additionally expanded its ranges to supply extra specialist merchandise together with post-surgery underwear, menopause ranges, interval underwear and swimwear – all nonetheless on the worth costs it is identified for.
