German sportswear large Puma is gearing to open its first-ever European flagship retailer on London’s Oxford Avenue in autumn 2025.
The brand new 24,000 sq ft area will provide an immersive, interactive expertise that “blends sports activities efficiency and know-how with cutting-edge streetwear designs”.
The London retailer might be Puma’s fourth flagship opening in recent times, following Mexico Metropolis, New York and Las Vegas, “demonstrating the continued progress of the model’s bricks-and-mortar enlargement technique” and strategical funding in vacation spot shops.
Arne Freundt, CEO at Puma, stated: “After unveiling our flagship retailer in Las Vegas final 12 months, we’re extremely excited to announce that our first flagship retailer in Europe will open later this 12 months.
“Our London flagship retailer is a crucial a part of our model elevation technique. It brings the most effective of the Puma model to life for our shoppers and showcases our newest improvements and design newness as a part of an immersive expertise.
“We look ahead to transferring into our new residence of the model in some of the vibrant international cities and to thrilling our shoppers.”
Lucynda Davies, Managing Director for UK & Eire at PUMA, added: “We’re thrilled to announce our new flagship retailer in London, marking an thrilling step ahead for Puma within the UK. London is a key metropolis for the model and this prestigious location on Oxford Avenue displays our dedication to delivering a singular, consumer-led expertise.
“Whereas our Carnaby Avenue retailer has served us properly since 2002, this flagship retailer will lengthen our product providing and convey Puma’s efficiency and sport model classes to life in a flagship retailer setting.”
