Footfall in Central London jumped 4.5% week-on-week yesterday, 15 August, and was up 1.1% in comparison with the identical day final 12 months – impacted by the primary of Taylor Swift’s newest Eras tour live shows at Wembley Stadium.
Additional live shows are happening on 16, 17, 19 and 20 August in what’s a return to Wembley following the three dates Swift performed there in June.
The rise in footfall in Higher London was even larger at 10.5% week-on-week yesterday, although it was down 1% year-on-year.
Jenni Matthews, Advertising and marketing and Insights Director at UK footfall analysts MRI Software program, mentioned: “Swifties are again in London as Taylor Swift kicks off the ultimate 5 dates of her European tour.
“Footfall rose by 4.5% week-on-week in Central London and was marginally larger than 2023 ranges. Nonetheless, it was workplace places inside Central London that skilled the best enhance yesterday with a 5.1% rise week-on-week and 4.4% rise year-on-year.
“This may very well be linked to 2 key elements; the primary being that many have returned to places of work following the height summer time getaway.
“Secondly, with many Taylor Swift followers descending on London from all around the UK and internationally, footfall is prone to rise in lots of pockets of London as followers look to increase their keep in different areas of the town away from Wembley, and in areas the place there are prone to be more economical resort/lodging choices.
“Because the tour kicks off, and the nice and cozy climate continues, this weekend will probably see a major enhance in footfall inside the metropolis as followers look to benefit from the live performance and the weekend as an entire.”
