Quick-growing Scottish equipment model Strathberry has opened its fourth retail retailer near house, on the independents’ haven of Victoria Avenue, Edinburgh.
Located only one.5 miles from Strathberry’s elegant townhouse head workplace, the brand new area at 4 India Buildings on Victoria Avenue displays Strathberry’s profitable mantra of “accessible luxurious”.
A well-liked customer vacation spot in Edinburgh’s historic Previous City, Victoria Avenue is a steep, curving thoroughfare that hyperlinks George IV Bridge with Grassmarket. Strathberry’s newest retailer – described by the corporate as “exuding a up to date but heartfelt appeal” – embraces the architectural attributes of the listed property, reintroducing an current arch characteristic and interval particulars, comparable to architrave and skirtings. A conventional Scottish forged iron hearth, specifically sourced by the model founders Man and Leeanne Hundleby from a neighborhood salvage, was reinstated within the unit.
The design idea was executed in collaboration with London-based DRAW Artistic Design, to deliver to life the idea of the Strathberry Lounge, harmoniously mixing clear up to date design with Scottish heritage.
In their interview with TheIndustry.style in November 2024, Leeanne mentioned she felt they might enhance the expertise of their shops and Victoria Avenue is the most recent refinement. A showcase for extra than simply product, the Strathberry Lounge is adorned with a collection of books, ornamental and locally-sourced objects, conveying a way of house and heat.
Leather-based swatches show the big selection of color choices from the model and the personalisation space permits for bespoke product, which might be customised with embossing or inventive purse styling with Strathberry’s silk twill scarves. For the opening, Strathberry has produced an unique silk scarf that includes an intricate print that celebrates the distinctive structure of Victoria Avenue.
Reinforcing Strathberry’s craftsmanship story, sustainability underpins all facets of the design course of. Extremely recyclable supplies comparable to pure cork wall panelling are showcased in delicate but thought of accents – all sourced by way of probably the most sustainable forestry practices. The bespoke characteristic tables from UK-based sustainable champion Marmo Lusso, a carbon-neutral enterprise that sources repurposed wooden and marble off-cuts, lowering landfill waste.
Textile artworks commissioned by Strathberry from native artist Hayley McCrirrick present lovely panorama abstracts which are framed in locally-sourced Scottish oak to border the art work additional roots the piece to Scotland.
Husband-and-wife workforce Man and Leeanne Hundleby established Strathberry in Edinburgh in 2013. The Victoria Avenue retailer enhances the unique retailer on Multrees Stroll in Edinburgh and the London shops in Burlington Arcade and Covent Backyard.
