Ted Baker has relaunched its new e-commerce web site within the UK, because of its new working companion United Legwear and Attire (ULAC), following its collapse earlier this yr. It’s solely delivery to the UK, with Europe teased to be “coming quickly”.
United Legwear and Attire was appointed by Ted Baker proprietor Genuine in September to run its UK and European arm. Since relaunching, TedBaker.com is providing free deliveries over £150
Genuine Manufacturers, which additionally owns huge names corresponding to Reebok and Juicy Couture, operates on a licensing mannequin. It blamed the failure of its UK arm on the companion chosen to run its shops and e-commerce platform within the UK and EU. Dutch retail enterprise AARC bumped into monetary problem shortly after it was appointed and ABG stepped in with monetary help however was finally unable to maintain the partnership. It was terminated in February of this yr.
The corporate behind Ted Baker’s UK enterprise, No Bizarre Designer Label Restricted (NODL), was positioned into administration in March. Directors Teneo started closing shops and it was just lately revealed that each one remaining UK shops have been slated for closure within the coming weeks. Earlier than the administration, the corporate operated 46 shops within the UK.
Genuine Manufacturers remains to be the proprietor of Ted Baker’s mental property and in August, it named three new licensees for the Ted Baker model within the US and Canada, which it stated would “safe its future” in these markets.
It stated that United Legwear & Attire Co (ULAC), BCI Manufacturers and Peerless Clothes are its new “foundational licensing companions” for the North American area.
