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Threads starts testing scheduled posts

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Threads is about to start testing the flexibility to schedule posts, based on Instagram’s Adam Mosseri. “Replies can’t be scheduled,” he added, explaining that “we wish to steadiness giving individuals extra management to plan their Threads posts whereas nonetheless encouraging real-time dialog.”

Mosseri additionally makes positive to notice that Instagram has been engaged on this function “for months.” I’m selecting to take as an indication that the Instagram chief is fed up with the notion that Bluesky is the motivating issue behind each new enchancment that involves Threads. Final week, Threads launched curated collections of individuals to observe, which drew comparisons to Bluesky’s starter packs.

Yesterday, Meta CEO Mark Zuckerberg introduced that Threads now has over 100 million every day lively customers, marking the primary time that the corporate has revealed a DAU determine for its Twitter / X competitor. Threads additionally has greater than 300 million month-to-month lively customers. Regardless of how Meta is calculating these figures, Bluesky objectively stays far smaller.

Instagram has lengthy provided the choice to schedule feed posts, and this week it introduced the identical comfort is being prolonged to DMs.

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