Greater than a 12 months after launching its good TV platform in Europe, TiVo is now bringing it to the US. The corporate’s placing its TiVo OS platform inside a brand new Sharp TV arriving as quickly as February, rivaling the likes of Roku, Google TV, and Amazon’s Fireplace TV.
TiVo first introduced TiVo OS in 2022, however the platform didn’t truly launch till final 12 months. The corporate payments its working system as a “impartial” platform, permitting TV producers to place their very own spin on the viewing expertise. It says TiVo OS helps “a variety” of streaming companies and comes with a advice system that serves up “customized options.” TiVo OS additionally presents voice controls for choose TVs, but it surely doesn’t say whether or not this Sharp one is included.
The TiVo-equipped Sharp TV appears fairly commonplace: it comes with a 55-inch 4K QLED panel, together with three HDMI ports and Dolby Atmos. There’s nonetheless no phrase on how a lot it should value or if TiVo plans on bringing its working system to different TV manufacturers. Over in Europe, TiVo OS comes packaged in TVs from a number of completely different corporations, together with Sharp, Panasonic, Daewoo, and others.
Nonetheless, TiVo is up in opposition to some powerful competitors within the good TV platform enterprise. Roku-powered TVs stay one of the vital well-liked decisions within the US, whereas a big selection of manufacturers already use Amazon and Google’s OS. It should possible must be priced competitively if it desires to face out within the sea of good TVs.
