Victoria Beckham has partnered with video commerce platform Bambuser “to create a seamless procuring expertise” – beginning with the posh model’s newly launched denim assortment.
The gathering shall be showcased via top quality video, obtainable on Victoria Beckham’s web site and social media channels.
On demand video content material shall be obtainable on the product element pages, making certain common engagement with the model’s viewers and permitting clients to discover the gathering at their comfort.
The initiative marks a daring step for Victoria Beckham because it appears to be like to experiment with contemporary digital methods “to remain forward within the aggressive vogue business”.
Kate Hurrell, Head of E-commerce at Victoria Beckham, stated: “We’re excited to introduce video commerce for the launch of our denim assortment and push the boundaries of how vogue may be introduced and skilled.
“By integrating our social channels with our e-commerce platform, we’re offering our clients with an immersive and handy procuring expertise.”
Maryam Ghahremani, CEO of Bambuser, added: “We’re thrilled to companion with Victoria Beckham and help their revolutionary method to video commerce.
“Their creativity and imaginative and prescient align completely with our mission at Bambuser, and we will not wait to see the influence of this collaboration.”
Based in 2008, Victoria Beckham’s eponymous label is now carried by over 500 shops in over 60 nations internationally.
Yesterday, 21 August, it was reported that Netflix is to launch a documentary collection following Victoria Beckham constructing her vogue and sweetness empire.
It wasn’t till March 2023 that Victoria Beckham’s enterprise lastly turned a revenue, and now it appears the founder is able to flaunt her success.
