Pandora, the Danish jewelry model recognized for its silver appeal bracelets, is right this moment including a fourth retailer to its portfolio of Oxford Road areas. However this retailer is not just like the three that got here earlier than it, it boasts a ‘daring, customized retailer typology’ – the primary of its type in London.
Pandora is increasing its presence in London right this moment with the opening of Pandora Oxford Road West, positioned at 374 Oxford Road. Prospects are invited to the long-lasting procuring avenue to discover Pandora’s full jewelry collections, together with its Lab-Grown Diamonds assortment and engraving companies.
As the primary of its type in London,  the shop options Pandora’s first totally tiled façade, with a placing entrance and window portals that maximise transparency, aka advertising and marketing visibility. Inside, the structure has been particularly designed to showcase Pandora’s elevated collections, akin to Lab-Grown Diamonds.
Sarah Chenery, Advertising Director at Pandora UK, stated: “With Pandora Oxford Road West, we got down to create greater than only a regular retailer – we needed to ship a robust assertion for the model.
“The façade was designed to offer actual stopping energy, whereas additionally inviting passers-by into the world of Pandora. Each element of the shop is meant to attach with purchasers in a significant and memorable means. We achieved this by rigorously balancing architectural design, model storytelling, and product visibility to create an expertise that really displays Pandora.”
To mark the event, the primary 50 My Pandora members who go to the shop on opening day will obtain a £50 Pandora voucher and an engraved London skyline appeal. The celebrations proceed over the weekend with famend trend illustrator Angelica Roselyn, who will likely be in-store providing reside reward field illustrations for patrons.
In its most up-to-date outcomes, Pandora stated it was delivering on its development technique and has “continued to raise itself as a full jewelry model”. The corporate reported a 13% improve in EBIT to DKK 31.7 billion (£890 million) for 2024, even amid a yr of “cautious” international shoppers.
The Danish jewelry model noticed gross sales rise 13% to DKK 8 billion (£3.53 billion) for the interval, pushed by “sturdy” on-line development that made up 27% of revenues and efficiency of its core jewelry collections.
