US denim large Wrangler has as soon as once more joined forces with California-based toy and household leisure firm Mattel, this time for a Sizzling Wheels collaboration assortment following on from 2023’s Wrangler x Barbie line.
The “nostalgia pushed” Sizzling Wheels vary consists of denims, coveralls, denim shorts, an all-over print shirt, lengthy and short-sleeved motorsport impressed vibrant graphic tees, and a limited-edition Wrangler branded miniature die-cast ’85 Ford Bronco.
Holly Wheeler, Vice President of International Advertising and marketing at Kontoor Manufacturers, which owns Wrangler, stated: “Partnering with Sizzling Wheels has been a collision of heritage and horsepower.
“Tapping into the resurgence of motorsport and impressed by the traditional American iconography and nostalgia of each manufacturers, Wrangler x Sizzling Wheels hits the market at full pace and ignites a beloved pastime shared from technology to technology.”
The Wrangler x Sizzling Wheels assortment is now obtainable on the Wrangler web site, with costs starting from £39.95 – £119.95.
