Heritage US denim big Wrangler is launching a debut kidswear assortment for AW24 in partnership with UK-based licensing specialist, Model Machine Group (BMG).
BMG already designs, manufactures and distributes kidswear for Wrangler’s Kontour Manufacturers stablemate, Lee.
The brand new Wrangler kidswear line contains ‘Texas’ and ‘Greensboro’ denims, jackets, tops, t-shirts and equipment.
Henry Blogg, Design Director at BMG, mentioned: “Constructing on our profitable partnership with the Kontoor group, we noticed a chance to develop our collaboration.
“Along with Wrangler, we intention to create a set that captures the essence of Western vogue whereas infusing it with fashionable parts, guaranteeing that youngsters in every single place can embrace their adventurous spirit with model.”
Partnering with recognised market leaders, BMG manages a collaborative technique of designing, manufacturing, and delivering high quality merchandise whereas “championing the DNA of a various portfolio of manufacturers”.
It launched the primary Lee kidswear assortment in October 2022 for SS23, and likewise holds childrenswear licenses for Ben Sherman, Elle Junior, Franklin & Marshall, Jack Wills and Juicy Couture. The corporate additionally absolutely owns the Penfield and Duchamp manufacturers.
