Zara has opened the doorways to a shiny new 51,000 sq ft retailer at Birmingham’s Bullring & Grand Central procuring centre. This marks the completion of repurposing the previous Debenhams division retailer.
Bringing its newest retailer idea to Birmingham, Zara showcases its full vary of womenswear, menswear, and childrenswear throughout two flooring.
The inside design is uber minimalist, from its signposting to its shows, and options automated assortment and returns factors to ship a seamless buyer expertise.
This newest transfer is in keeping with Zara’s international flagship retailer technique, which sees it focusing its retailer roll-out on fewer, bigger, tech-enabled shops in prime retail areas. Earlier this 12 months, the model additionally introduced a significant upsize of its retailer at Liverpool ONE.
In September, ZARA proprietor Inditex reported a 7.2% enhance in gross sales to £15.2 billion (€18.1 billion) for the primary half ending 31 July, because of the “design and high quality” of its vogue proposition.
The brand new retailer opening comes lower than a 12 months after the opening of fellow Inditex manufacturers, Bershka and Pull&Bear, on the Hammerson-owned procuring centre.
However the retailer openings at Bullring do not cease there. Within the final six weeks alone, LVMH-owned Sephora made its West Midlands debut on Bullring’s higher stage and the Korean magnificence retailer Puresoul joined the centre’s line-up final month. In the meantime, YouTube sensations, The Sidemen, opened its second-ever SDMN Clothes retailer in mid-October.
Toby Tait, Director of Asset Administration at Hammerson, commented: “Zara’s upsize is the newest step within the implementation of our technique to best-in-class areas for international manufacturers looking for a flagship presence in locations that out-perform.
“The impression on guests is immense, with Bullring & Grand Central’s evolving line-up growing footfall and gross sales, driving buyer loyalty and producing vital optimistic suggestions. In flip, that’s stimulating even better demand from manufacturers to make equally vital commitments.”
